There are two types of business growth. One is inorganic growth in which businesses grow with marketing tactics and sales influences. Second is organic growth in which businesses are growing without any marketing investments and business development strategies. But most of the businesses come into the inorganic category. The most popular and influential techniques used for persuasion are Social Proof, Liking, Commitment and consistency bias, Authority, Reciprocity, Scarcity, and Incentives. Social proof Humans are social by nature and generally feel that it’s essential to conform to the norms of a social group. This means that when it comes to decision-making, we often look around us to see what others are doing, before making our minds up. That's how our spending habits develop and people won't understand their buying power. Every product is designed for the specific pyramid of the world. For example "Starbucks is suitable for people who are spending only five percent of ...