Attention

If you ask me what is the most costly thing in today's world? you will find an answer like real estate, gold, etc. but I believe "attention" is the most costly thing in the world. the way marketing and advertising agency spend money for your attention are not surprising. world's largest companies like Google, Facebook, Twitter, Nestle, HUL, Coco cola earning money from your attention. 

    Attention is a scarce thing like time. we can not buy with money or anything else. your life follows where your attention goes. scientifically proven that day by day attention span is going down. for example, currently, the average attention span of people is only ten seconds. The reason behind that multitasking. scientific studies have proven that only 2% of the world is capable to do multitask.

    Peter Bevelin said in All I Want to Know Where I am Going to Die, So I Will Not Go There is "Attention is a limited resource." Rapidly switching our attention between tasks is also inefficient because it takes a lot of cognitive energy since our brain can only focus on one thing at a time. If you knew how much energy it takes —you would never multi-task; even if you eat a lot of sugar. Focus your attention on one thing. It's less effort. I think people who multi-task pay a huge price...I think when you multi-task so much, you don't have time to think deeply about anything. You're giving the world an advantage you shouldn't do. Practically everybody is drifting into that mistake. Concentrating hard on something important is a must. I can't succeed at all without doing it. I did not succeed in life by intelligence. I succeeded because I have a long attention span.The idea of multitasking my way to glory has never occurred to me. and when you multitask like crazy, none of the tasks will be done well. " Finally, think before you spend your attention on anything. Attention spent on family, friends, and books is important where no one is making money through your attention. Think about that.